ORBIS is primarily aimed at extra-EU countries.
Among those, particular attention is paid to emerging economies in strong development, often oriented, also by political choice, to strengthen relations with western countries: eastern Europe, particularly Ukraine, the Caucasus region (Georgia, Azerbaijan, Armenia), Central Asia, primarily Uzbekistan.
Secondly, ORBIS operates towards mature economies with strong barriers to entry, like the USA, UAE and the Gulf region, Central America.
Furthermore, ORBIS considers other markets characterized by complexity, such as India, the southern shore of the Mediterranean Sea, some African countries.
A dedicated approach can be considered also towards other markets, including EU countries.